But is screen time making books less fun?
Recent comments from HM Chief Inspector of Education at Ofsted, Amanda Spielman, have raised concerns that the bedtime story is a dying art, however new data from Kiddi Caru Day Nurseries Group shows that for one age group in particular this is thankfully not the case.
The study of parents with toddlers aged 0-5 years old revealed that 99% of parents still read to their children, with 83% choosing to do so in the evening as part of a bedtime routine.
It also revealed that despite fears of technology replacing the parent’s role as storyteller, 98% still prefer to read from physical books, with only 2% relying on a device to do the job for them.
Reading is key for development
The majority (89%) of parents asked started reading to their children before the age of one, with 97% agreeing that reading to babies younger than one helps their cognitive development.
Jackie Cambridge, education and quality care director at Kiddi Caru, said: “Reading to little ones, even before they can speak or understand words will help them become familiar with phonetics and sounds of words.
“The rhythm and rhyme of stories written for young children helps to encourage speech, broadens vocabulary and introduces early literacy skills, long before they learn to read themselves.”
Fun Trumps Morals
When asked if parents purposefully choose books with morals only a quarter said they do, with the remaining three quarters believing a fun story and bright illustrations was the most important feature of a children’s book.
It seems most parents just want their children to simply engage with books as a medium, rather than being concerned about content, as 86% are concerned the availability of entertainment on screens is generally causing children to enjoy books less.