Capture Iconic Moments with ICON

. December 1, 2016.

Have you ever wanted to remain in the moment, while still capturing some awesome photos to augment the memory? Well, Toledo entrepreneur Will Lucas has created a service that allows you to do just that. Icon is a photography on-demand service similar to Uber. Simply open your smartphone browser and type and a photographer will show up at your location in about 30 minutes. After your photoshoot, you will receive a link to your pictures.

Icon was developed for Lucas’ client who needed photos of himself taken at various times, not always pre-scheduled. Icon is looking for photographers. Apply as a hobbyist or a professional photographer by visiting

To request a photographer or to apply visit from the browser of your smartphone or iPhone.