
These donations were a part of Primrose’s Caring & Giving Initiative which encourages children to complete age-appropriate household chores for allowance money to buy canned goods, fosters giving without expectation. The Primrose’s Caring & Giving Initiative was featured on NBC Nightly News .
“Nurturing generosity in young children is an investment in the future of our society,” Jo Kirchner, CEO of Primrose Schools, said in a press release. “At Primrose Schools, we believe that teaching children the value of giving, sharing and caring is a cornerstone of early education. And, by educating children to be service-minded and to give without expectation, we are working together toward a brighter future of caring, community-oriented citizens.”