Capture Iconic Moments with ICON

Have you ever wanted to remain in the moment, while still capturing some awesome photos to augment the memory? Well, Toledo entrepreneur Will Lucas has created a service that allows you to do just that. Icon is a photography on-demand service similar to Uber. Simply open your smartphone browser and type and a photographer will show up at your location in about 30 minutes. After your photoshoot, you will receive a link to your pictures.

Icon was developed for Lucas’ client who needed photos of himself taken at various times, not always pre-scheduled. Icon is looking for photographers. Apply as a hobbyist or a professional photographer by visiting

To request a photographer or to apply visit from the browser of your smartphone or iPhone.