Getting the Itch Out

. April 1, 2014.
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Anyone who’s dealt with head lice knows that the issue isn’t just a scalp that never stops itching. It’s also emotional trauma.

“I get 20-minute cryfest calls a lot,” says Sarah Casello-Rees, who has just opened her fourth branch of Rapunzel’s Lice Boutique, the first in Ohio. She understands; it was her own struggle with the affliction that led her to start her business. “My son Donovan brought head lice home with him,” she says. “I’ve since found out that, when kids get head lice, the mom also gets them 80% of the time. I have long curly hair, and it took me a year to get rid of them.”

Every single “nit”, the tiny eggs laid by the lice approximately half an inch from the scalp, must be removed. “It’s pretty close to impossible to treat yourself,” says Sarah. “I tried to go about my business, but it’s awful; you’re always afraid you’re going to pass them on to someone. I was so anxiety-ridden and desperate.” After trying every product she could find, she finally found a person she could hire to comb through her hair and remove the nits. “I wished there was a place that just specialized in removing head lice, and then I thought, maybe I can be that person who starts that business.”

Rapunzel was born, first as a mobile operation that traveled to people’s homes, and then in its first location in Ann Arbor. It was so successful, Sarah added two other treatment centers in Michigan. “People from Ohio were coming to us and begging us to open a location here,” says Sarah. “My husband is from the Toledo area, and we’re thrilled to be part of this community.”

Trained workers use a clinically-tested product that dehydrates the lice and their nits before combing them out. All family members are checked, and can either opt for a full treatment onsite or a kit to do the procedure themselves at home. “People can have a hard time seeing any light at the end of the tunnel,” says Sarah. “Getting head lice is normal, and we can help.”

Rapunzel’s Lice Boutique is located at
2525 N. Reynolds Road, Suite 6, Toledo. Call 419-214-0414
or visit rapunzelslice.com for more information.